The Atlanta CEO Council empowers CEOs by connecting them to their most valuable resource: each other. They approached Pearlio because they wanted to refresh their brand identity to be a primary marketing tool for reaching entrepreneurs and potential partners. The logo wish list: be sharp, modern and distinguished.
The logo was based around 3 major influences: the 2002 version for the Atlanta CEO Council logo, keeping with the same colors for brand association; the “CEO” in a circle expresses dimension and emphasis on the term through color contrast; and the circle shape is also used to communicate community, harmony and unity.
When the Atlanta CEO Council decided to reinvigorate our brand, The team at Pearlio instinctively understood the Council’s brand voice and developed our perfect new logo. I was able to leave creative direction completely in Pearlio’s hands while I focused on other matters, which was a huge time and sanity-saver. Most importantly, our ongoing relationship with Pearlio is top-notch: Thank you for making our rebrand so easy and painless!