The Client

What The Brand Needed

The Atlanta CEO Council empowers CEOs by connecting them to their most valuable resource: each other. They approached Pearlio because they wanted to refresh their brand identity to be a primary marketing tool for reaching entrepreneurs and potential partners. The logo wish list: be sharp, modern and distinguished.

The Challenge

What We Did

The logo was based around 3 major influences: the 2002 version for the Atlanta CEO Council logo, keeping with the same colors for brand association; the “CEO” in a circle expresses dimension and emphasis on the term through color contrast; and the circle shape is also used to communicate community, harmony and unity.

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